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Resume

Experience

Stella Ruth
Savannah, GA

Role: Business Consultant and Researcher

Sept 2023 - Dec 2023

  • Developed and implemented a streamlined project management process, leading to a 30% improvement in project execution success rates.

  • Led strategic consulting projects for the client, focusing on market research, process improvement, and stakeholder alignment.

  • Facilitated collaborative workshops to bridge user needs with business goals, partnering with clients to develop and implement user-centered solutions that address strategic challenges and exceed expectations.

PGA Tour University
Savannah, GA

Role: Brand Strategist and Researcher

Mar 2023 - Jun 2023

  • Developed and implemented a strategic marketing framework, aligning brand messaging with overall business objectives, resulting in a 20% increase in brand recognition.

  • Led cross-functional teams in designing and executing integrated marketing campaigns, ensuring consistency with overall brand strategy.

  • Conducted market research and competitor analysis to inform strategic recommendations for client brand positioning and revenue growth.

  • Analyzed market data and customer insights to develop actionable brand strategies, driving competitive advantage for clients.

Freelance
Jamnagar, India

Role: Brand & UI Designer

Sept 2021 - Dec 2021

  • Designed graphic, user interface (UI), and branding materials for an app.

  • Collaborated closely with the product owner to ensure successful project execution.

  • Gained deep understanding of project management tools like Azure DevOps and Scrum Boards.

WOUNI,
Jamnagar, India

Role: Social Media Designer

Mar 2020 - Dec 2020

  • Developed and executed social media content strategy (graphics & text) in collaboration with the fashion designer.

  • Managed social media calendar, tracked audience engagement, and conducted competitor analysis.

  • Generated content ideas for social media campaigns and collaborated with the fashion team on creative direction.

VersionAbsolute Studios
New Delhi, India

Role: Wayfinding Designer & QA Specialist

Sept 2019 - Feb 2020

  • Developed and implemented a user-centered wayfinding strategy, resulting in a 10% increase in brand recognition and fostering customer trust through clear and consistent information flow.

  • Collaborated with cross-functional teams (architects, designers, facility managers) to ensure seamless integration of wayfinding systems within the built environment, prioritizing user experience.

  • Championed inclusive design principles by establishing clear design standards and compliance guidelines that ensured brand consistency across all signage and environmental graphics. Conducted thorough audits and assessments to guarantee adherence to industry regulations (e.g., GDPR, ADA), promoting user-centered experiences for diverse needs.

Education

Savannah College of Art & Design
DeSole Business School

M.A Design Management

Sept 2022 - Nov 2023

Symbiosis Institute of Design
Pune, India

B.Des Communication Design

Jun 2015 - Apr 2019

Certifcations

Design Research & Insight Translation Certification

Issued by Lextant

Mar 2023

Using Neuroscience for More Effective L&D

Issued by SHRM

Feb 2024

Skills

Strategy and Analysis

  • Brand & Business Strategy

  • Business & Data Analysis

  • Business Process Modeling

  • Agile Methodologies

  • Azure DevOps

Research Methodology

  • Ethnographic Research

  • Accessibility Testing

  • Information Architecture

  • Heuristic Evaluation

  • Market Research

Design and Technical

  • Visual and UI/UX Design

  • Microsoft 365

  • Data Visualization

  • Adobe Suite, Figma, TFS, Miro, Slack

  • Toolkit Development

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