Role: Brand Strategist | Project Coordinator
PGA TOUR x SCADpro
Our goal was to develop a brand toolkit for PGA TOUR University that aims to increase awareness of the program and highlight graduating players. The ultimate goal is to create fan awareness and build a following for these players, ultimately establishing them as new fan favorites.
Type: SCADpro Internship
Team size: Group Project
Duration: 10 weeks
Our Process
In the ten weeks that we’ve spent as a group together, we’ve forged new bonds and connections, spanning across cultural backgrounds and schools of study. We study eight different majors, ranging from Advertising to Film and Photography, but for this project, we had a singular focus in mind: the most successful way to define the PGA Tour University brand.
This project is under NDA. Please contact me for more details.